Digital Summit Conference Portland

Personalization Implies Customization, Right?

Digital Summit 2016 While at the recent Digital Summit 2016 conference in Portland, a topic came up over and over: personalization. Not surprising, since I have been hearing about personalization from tech and marketing presentations for years, decades even.  But funny thing, the meaning of ‘personalization’ seems to have morphed over the years. The nirvana Read more about Personalization Implies Customization, Right?[…]